Surrender Ólöf Arnalds

"It can make you creatively lazy if you think of yourself as an Icelandic musician," she says. "Björk and Sigur Rós have gone through years of hard work to find their style, and then the first thing they get asked is: 'Is this typical Icelandic music?' There is no such thing as typical Icelandic music, because we have no folk tradition due to our history being so short. But it's easy to use an Icelandic aesthetic to your advantage, which a lot of people do. My songs are about the kind of human connections we all have, not culture and geography. I don't want geysers in my videos."

Extracted from an interview she did with The Guardian back in September.